Social media marketing is an important tool that all businesses can utilize. It’s a free way to broadcast a recreation center and reach new customers. Whether you’ve just started an account or want to take your existing social media efforts to the next level, leveraging your social media with these tips will help you bring more attraction to your recreation center or community park. 

Choose your target audience

The first thing you need to do for an effective social media strategy is to identify the audience you’re trying to reach. The marketing of a recreation center should be highly targeted and speak to your ideal customer. Target audiences could range from recreational or professional athletes to corporations looking for a venue to use in employee retreats. Once you know who the customers are that you want to attract, research where you find them. Is it Twitter, Facebook, or elsewhere? You could also ask for the advice of a marketing consultant.

#Hashtags

A key concept that drives social media engagement in 2021 is hashtags. Using hashtags boosts the visibility of your content and can be useful in promotions. Hashtags will help you reach people who are interested in your specific facilities and events that may be happening there. Use hashtags to help spark conversations and engage with new potential customers who are interested in your recreation center and attract new followers to your account. Do some research into hashtags related to your specific industry to maximize your engagement.

Creatively boost engagement

A great way to boost your social following, and engage with potential customers is to run social media giveaways and competitions. Whether you want people to follow you, share your content or just give you a simple like, you can motivate them by randomly drawing for free passes, discounts, or exclusive experiences offered at your sports recreation center or community park. Competitions are an amazing strategy to motivate word-of-mouth promotion without a huge monetary investment.

Photos

Invest in a photographer to capture high-quality images of your recreation center and fun events that take place there. Good photos have proven to significantly boost engagement and show off your venue. Try to prioritize images rather than plain copy in your posts. 

Consistency is key 

It’s critical to the success of your social media pages to follow a consistent schedule of posting. Successful content marketing and social media management can take up a lot of time and quickly become overwhelming. Set aside time each week to plan a social media calendar and content. You can also utilize third-party scheduling apps to finalize content days or weeks in advance.  If you are wary of the time commitment that successful social media strategy demands, consider outsourcing some of this work to a professional social media strategist. 

Conclusion

Social media has proven to be a great way to attract new customers and drive attraction to venues. By regularly appearing in the social feed of your target audience with high-quality content, you are certain to boost attraction to your sports recreation center or community park. Leave a comment if you want us to promote your sports complex to attract new members and showcase upcoming sports programs!