So you just dropped a pretty penny on building a new sports court, and you want to attract new players.

Here are some strategies you can try as you build up your facility:

Guest Passes

If you own a club, you can offer your current members guest passes. This will basically serve as free marketing as current members bring in their friends and families to show off all that your club has to offer. This gives potential new members the opportunity to try out the facilities for free and be inspired to purchase a membership of their own.

Multipurpose Courts

If you want to bring in more people, offer the opportunity to play multiple sports with multipurpose courts. Don’t just focus on tennis players, for example, when you can bring in more members if you can also offer basketball and pickleball. The more sports you offer, the more people you will attract– especially families who don’t want to have to drive around to different clubs if everyone in the family enjoys a different sport. 

Open Tournaments and Community Events

Muster up some hype for your club by hosting a public event such as a local tournament or a viewing party for a professional tournament. This will be a fun and exciting event for current members, and will also bring potential new members through the door who will see first-hand all the great things your club has to offer. In addition to gaining your club some new members, this is also a great way to bring the community together.

Offer Discounts and Incentives

Attract new members to your court by offering money-saving opportunities. You can offer discounts such as:

• Refer a friend and get 50% off your next month’s membership.
• 20% off the first month for new members.
• Giveaway a free day pass as part of a charity event or social media contest.

Conclusion

Make sure you get the most out of the investment in your new sports court by enticing new members to come and play. Offering multiple sports, community events, discounts, and guest passes are great options to bring new players through your doors.

Ready to install that new court?